November 2025 – New York, NY
In a world driven by algorithms and automation, Eva Romanova is bringing the human element back to the center of marketing.
With the release of her debut book, The Psychology of Choice: How DISC and Neuromarketing Shape Marketing, the founder and CEO of Resultreach Consulting Corp. introduces a framework that blends neuroscience, behavioral psychology, and organizational strategy.
From HR Leadership to Marketing Innovation
For more than a decade, Romanova built a career in international HR and organizational consulting, helping tech and SaaS companies grow from the inside out. She designed people systems, restructured organizations, and coached executives on performance and transformation.
Armed with degrees in Mathematics and Psychology, an SPHR certification from HRCI, and advanced training in Digital Marketing Strategy from Harvard Business School Online, she found a way to connect two worlds rarely seen together: data and empathy. Her analytical background gives her precision; her psychological expertise gives her intuition.
When she transitioned into marketing, Romanova discovered a striking similarity:
“The same psychological patterns that build effective teams,” she explains, “are the ones that make customers trust, choose, and stay loyal to brands.”
This realization led her to develop the Human-Centric Marketing Model — a method that uses the DISC behavioral framework and neuroscience to create marketing systems that feel authentic, perform with precision, and scale ethically.
A Book About People in the Age of AI
In an era when AI and automation dominate digital marketing, Romanova argues that technology can process data, but only humans create meaning.
The Psychology of Choice serves as both a field guide and a manifesto for marketers, founders, and business leaders who want to build emotional intelligence into their growth systems.
The book shows how the brain reacts to emotional and sensory stimuli, how cognitive load shapes attention, and why ethical persuasion outperforms manipulation in the long run. It challenges brands to move beyond demographic segmentation and speak to the emotional logic of human decision-making.
Romanova’s approach has already proven successful through Resultreach’s campaigns, which consistently demonstrate:
- 17–23% reduction in cost-per-lead,
- higher conversion rates, and
- long-term customer retention, achieved by aligning marketing with the brain’s natural decision patterns.
What Readers Will Discover
- How the DISC model reveals consumer trust and motivation, helping marketers craft messages for different personality types without invasive data collection.
- How the brain responds to emotional and sensory stimuli in marketing — and how brands can ethically leverage these triggers through neuroscience marketing.
- The author’s analysis of campaigns by global brands such as BMW Group, Apple, and Netflix shows how design, storytelling, and sensory cues create emotional memory and brand loyalty.
These examples illustrate how major brands unconsciously — or strategically — activate neural pathways of trust, recognition, and reward, reinforcing Romanova’s core argument:
“The most advanced marketing technology in the world is still the human brain.”
The Rise of Human-Centric Strategy
As artificial intelligence accelerates, Romanova believes the competitive advantage will belong to brands that combine analytics with empathy.
“Technology can predict behavior,” she says, “but only empathy sustains relationships.”
Her perspective reflects a growing movement among marketing leaders who seek to restore the balance between automation and authenticity. In The Psychology of Choice, Romanova doesn’t reject AI — she reframes it. Rather than treating algorithms as replacements for human insight, she presents them as tools to enhance human creativity, deepen understanding, and amplify connection.
The book introduces readers to practical models that apply both DISC insights and neuromarketing research to every stage of the customer journey — from first impression to long-term loyalty. Romanova emphasizes that understanding emotional triggers and decision biases is not manipulation; it’s responsibility. Ethical influence, she insists, begins with awareness.
In one chapter, she details how sensory design — color, sound, motion, and texture — can subtly guide consumer emotion without deception. Another explores how team communication styles mirror customer engagement dynamics, suggesting that companies with emotionally intelligent cultures tend to create more emotionally intelligent brands.
Romanova also includes self-assessment tools that allow readers to identify their own DISC profile and understand how their behavioral style impacts leadership, negotiation, and persuasion. It’s a book meant not only to inform, but to transform the reader’s perspective on marketing itself — from a mechanical process into a human dialogue.
A Growing Influence in the Marketing World
Since its preview launch, The Psychology of Choice has received recognition from marketing strategists, behavioral scientists, and corporate trainers alike. Industry leaders describe the book as “a bridge between science and strategy,” and an “essential read for anyone redefining marketing in the age of AI.”
Romanova’s ideas are already being integrated into workshops, leadership programs, and digital marketing curricula across North America and Europe. Her company, Resultreach Consulting Corp., continues to collaborate with brands seeking to merge neuroscience insights with customer empathy, helping organizations grow not just faster — but smarter.
About the Author
Eva Romanova is the Founder & CEO of Resultreach Consulting Corp., a boutique digital marketing agency based in New York City. She holds degrees in Mathematics and Psychology, an SPHR certification (HRCI), and a Digital Marketing Strategy credential from Harvard Business School Online. Her company specializes in neuroscience-driven marketing systems that combine data science, emotion, and human strategy to help brands grow authentically and effectively.
For more information, visit resultreachconsulting.com