August 2025 is an important moment for the marketing world.
With the release of her debut book, Profit Sharing Launch Model: A Profit-Aligned Methodology for Marketers and Consultants, Violetta Korovkina, Expert in Marketing and Growth Strategies, offers a fresh perspective on how marketers can navigate the modern business landscape.
For years, marketers have been caught between expectation and recognition, being asked to create growth yet too often being rewarded as short-term service providers.
Korovkina’s book offers a different path.
By centering her work on the Profit Sharing Launch Model, Korovkina suggests that marketers should become partners who share in both risks and results, rather than standing outside the profit equation.
Unlike many business books that read like technical manuals, Korovkina’s book is written as a manifesto for change.
She argues that the future of marketing lies in rethinking not just tactics but also the relationship between marketers and clients.
She writes that profit-sharing is not merely a financial mechanism, but rather a cultural shift that rewards collaboration, builds trust, and positions marketing as the driving force of growth.
What the Book Brings
Readers will encounter not just strategies, but a redefinition of the marketer’s role:
- Case-based insights showing how profit-sharing turns launches into sustainable systems.
- A perspective that reframes marketers as co-architects of success, not just executors.
- A model where creativity, accountability, and financial alignment are inseparable.
A Debut with Larger Implications
Although this is Korovkina’s first book, it feels like the start of something broader.
Her focus on marketing as a partnership reflects larger shifts already underway in industries such as EdTech and digital products.
As competition grows, so does the need for systems that fairly and transparently value expertise.
While industry observers may debate how widely this model will spread, the message is clear: Marketers can and should claim their place as co-creators of value.
Why Profit Sharing Resonates Now
The timing of Korovkina’s work is significant. Businesses today face tighter budgets, higher expectations for ROI, and growing skepticism about traditional marketing fees.
Profit sharing resonates because it:
- Encourages mutual accountability between client and marketer.
- Provides a fairer system where both parties succeed only if growth is real.
- Reduces friction over pricing, as compensation is tied to measurable outcomes.
- Aligns incentives, ensuring creativity is backed by responsibility.
This framework answers a real pain point in the market: the growing demand for transparency and shared success, especially in digital-first industries.
Practical Steps for Marketers Considering This Model
For marketers curious about adopting the Profit Sharing Launch Model, Korovkina’s work suggests a few key steps:
- Reframe your contracts – shift from fixed pricing to agreements that define profit-sharing percentages.
- Start with smaller projects – apply the model to one launch before rolling it out more widely.
- Measure what matters – define clear KPIs and profit baselines to avoid disputes.
- Communicate consistently – ensure clients understand the model’s expectations from the start.
- Build trust incrementally – strong client relationships make profit-sharing easier to implement.
This practical roadmap gives professionals a structured entry point into a model that could otherwise seem daunting.
Comparing Traditional vs. Profit-Aligned Models
A simple comparison highlights how Korovkina’s approach differs:
| Aspect | Traditional Model | Profit Sharing Model |
| Payment Structure | Fixed fees or hourly rates | Based on results and shared profits |
| Risk Distribution | Mostly on client | Shared between client and marketer |
| Role of Marketer | Service provider | Growth partner and co-creator |
| Long-Term Alignment | Often limited | Strong, built on sustained success |
This table illustrates how the shift is not only financial but cultural—altering how both sides perceive value.
The Cultural Shift in Marketing
At its core, the Profit Sharing Launch Model is less about contracts and more about changing how marketing is seen.
Instead of being an expense line on a budget sheet, marketing becomes a form of joint investment.
This cultural shift places trust, transparency, and shared ambition at the center of business relationships.
It also changes how teams approach campaigns. A marketer who shares in profits has more reason to focus on long-term brand building, rather than chasing vanity metrics.
For clients, this shift ensures that their partner has true skin in the game.
Challenges to Adoption
No new methodology comes without obstacles. Korovkina acknowledges that adopting profit-sharing can be challenging:
- Clients may hesitate to give marketers access to profit data.
- Marketers must balance risk carefully, as underperforming campaigns directly impact their earnings.
- Trust takes time, especially in industries where client-agency relationships are traditionally transactional.
Yet these challenges are part of why the model holds potential. They force both sides to move toward deeper collaboration, breaking down barriers that have long hindered fair partnerships.
Looking forward
Korovkina hints that this is only the beginning. With a follow-up volume rumored to address broader marketing strategies already in the works, Profit Sharing Launch Model can be seen as both a debut and a foundation.
For marketers searching for a way to transition from campaigns to systems of influence, this book is a timely and ambitious addition to the conversation.
FAQ Section
- What is profit-sharing in marketing?
It’s a model where marketers earn compensation based on the profits their campaigns generate, rather than charging flat fees.
- Do small businesses benefit from this model?
Yes, it allows them to reduce upfront costs while ensuring marketers are motivated to deliver results.
- How is profit measured fairly between parties?
Clear agreements on KPIs, revenue sources, and timelines ensure both sides understand how profit is calculated.
- Is this model risky for marketers?
It carries risk, but also higher reward. By sharing responsibility, marketers can benefit more when campaigns succeed.
- How does this differ from commission-based pay?
Commissions are often tied to sales only, while profit-sharing considers broader financial performance and long-term growth.